Market Manager (Internet, Bundles & Household Acquisition)
TELUS
Market Manager (Internet, Bundles & Household Acquisition)
Vancouver, BC, CA, V6B 0M3 Calgary, AB, CA Edmonton, AB, CA Ottawa, ON, CA Toronto, ON, CA Vancouver, BC, CA
Description
Join our team
We're seeking a proactive and collaborative marketer to join our Internet, Bundles & Household Acquisition team! If you are a strong cross-functional leader, thrive in fast-paced environments and are eager to challenge the status quo, we want to hear from you!
The Internet, Bundles & Household Acquisition team leads Internet and household acquisition strategies in Alberta, British Columbia, and Quebec ILEC. We develop best-in-class acquisition strategies and experiences, using our Internet products (PureFibre Internet, Copper Internet, Wireless Home Internet, and WiFi) and bundled solutions to win over customers from our competitors.
Here's the impact you’ll make and what we’ll accomplish together
This role will provide support to two critical business programs: TELUS PureFibre and Mobile & Home. You will oversee email, MMS, and outbound calling marketing campaigns, driving execution, analysis, testing, learning, and segmentation strategies to improve overall results. Additionally, in collaboration with your team members, you will play a vital role in supporting the evolution of PureFibre and bundle value propositions, championing product, pricing, and offer changes and strategies.
Here's how
● Directly develop and execute email, MMS, outbound calling and Direct mail marketing campaigns aimed at driving internet acquisition.
● Working with our data teams, identify underperforming market segments and priority sub-segments to prioritize based on insight and opportunity.
● Develop marketing plans to test, learn and scale the right combination of message, offer, and tactics to improve penetration in underperforming segments.
● Evolve and continue to grow our multi-product bundle strategy, based on marketing performance to date, frontline feedback, and consumer insight.
● Collaborate closely with stakeholders in marketing communications, data, digital and our external agencies to develop relevant, targeted campaigns and seamless customer journeys.
● Provide regular reporting on campaign performance and customer insight to shape future strategies.
● Lead go-to-market coordination for new Internet product enhancements including supporting cross-functional change management, briefing to TELUS.com and the marketing communications team.
Qualifications
You're the missing piece of the puzzle
● Experience in developing and managing complex email and SMS campaigns from briefing through to reporting analysis.
● Customer-first attitude with a focus on improving the customer journey and experience.
● Highly curious, analytical and appetite to challenge the status quo.
● Ability to work in a fast-paced and dynamic environment, managing multiple priorities and deadlines.
● Ability to proactively chase opportunities even in light of ambiguity. Proactive and persistent in pursuing opportunities, even when faced with ambiguity.
● A natural leader with a proven ability to unite groups towards a common goal.
Great-to-have
● 3 - 5+ years of progressive experience in Marketing and business management positions
● A business undergraduate degree in Marketing or Communications
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
- Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
Please note that the compensation shown in the job posting may be subject to change in 2025.
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
Sales and Marketing
Help us, help our customers make a real connection
We are honoured to be recognized
$14.7 billion
TELUS’s annual revenue
$4.8 billion
The brand value that TELUS brings
12
Consecutive years our annual dividend payment has increased
Accessibility
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.