Adidas

Product

Portland, OR, USA

Posted on Jul 16, 2025

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Purpose & Overall Relevance For The Organization

• Be a consumer, culture and sport expert, with a passion and willingness to bring culture and sport together
• Support in influencing and executing the category direction
• Support in working with all necessary functions to deliver the category business objectives
• Support in creating ranges within the category from both an image and commercial point of view, while actively connecting with GTM and Merchandising
  
  

Key Responsibilities

• Support the director in influencing and implementing strategic category direction while proactively assisting in range direction.
• Assist in identifying new business opportunities to drive innovation and commerciality, ensuring alignment with brand and business unit (BU) strategies.
• Provide product creation process expertise, ensuring all tasks are executed within set timeframes while maintaining product excellence.
• Act as a role model for the team, supporting the product creation process and fostering a collaborative environment.
• Facilitate strong cross-functional relationships with interlinked departments to enable an efficient product development process.
• Conduct business analysis, draw insights, and support actions that drive profitability and efficiency.
• Leverage strong knowledge of product information systems and interlinking functions to ensure clarity on timelines and processes.
• Contribute high-level product expertise to create industry-leading products and support discussions with markets and retailers.
• Prepare and present ranges and business-related topics with the appropriate structure and audience in mind.
• Collaborate with Go To Market (GTM) counterparts to integrate GTM direction into relevant ranges.
• Take ownership of specific projects that optimize category performance, working independently while providing updates to leadership.
• Support direct reports (if applicable), ensuring structured onboarding, functional skill development, and alignment with team goals.
• Maintain a strong understanding of the NAM marketplace, competitive landscape, and key consumer insights to inform decision-making.
• Provide operational support to ensure the BU vision, strategic objectives, and financial targets are met, while helping guide creation teams in executing brand strategies.
  
  

Authorities

• Personnel managed – if applicable
• Budget managed – no
  
  

Key Relationships

• Steer a strong relationship and ensure constant dialogue/feedback with
• business unit and across other BU´s
• cross-functional team (Design, Development, GTM, Sports Marketing, Materials, Costing, Planning)
• markets and relevant third parties
  
  

Knowledge, Skills And Abilities

• Lateral thinking and challenge status quo
• Communication skill set, including effective negotiation and clear transportation of information
• Step up to conflicts, work towards a diplomatic solution
• Be open for change, support execution of change management
• Cooperate effectively to maintain and develop trustful relationships
• Basic leadership skills
• Work independently as well as part of a team
• Efficiently plan and prioritize daily work
• In-depth knowledge of respective product category
• Advanced analytical skills, be solution driven and result oriented
• Ability to travel
• Passion for sports
  
  

Requisite Education And Experience / Minimum Qualifications

• College degree, preferably in marketing/business/textile/fashion
• Minimum of 5 years Product Marketing experience with APP, FTW or ACC background
• Experience in trade or sales is helpful
• Fluent in English
• PC skills (MS Office programs)
  
  

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