Entourage Effect Capital, LLC (formerly Cresco Capital Partners, LLC) is a private investment firm dedicated to investing in the cannabis industry. EEC’s mission is to actively leverage our sector and investment experience, networks, and investment process, and to identify, invest, and accelerate high-quality emerging growth companies. EEC stands apart by taking an active role in adding value to the management teams of its companies. Some have called it a “Keiretsu,” but as we are in cannabis, we call it “the Entourage Effect.” The Entourage Effect is a term used to describe a novel method of endocannabinoid regulation. It means that the compounds within the cannabis plant work in concert to create a sum greater than any of its individual parts. This is the same strength they bring to investing. From early-stage acceleration to acquisition sourcing, to strategy, to creating exit opportunities, they believe in being the most valuable names on their founders’ cap tables.